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How to make the Facebook algorithm play in favor of your brand?

Although we knew of its existence and, partially, of its operation, it was not until January 2018 when the term “algorithm” became part of worried and recurring conversations between marketers around the world. It was in that month that it was announced that Facebook’s algorithm would change. From then on, as Mark Zuckerberg announced, the content of “friends, family and groups” would be prioritized.

What is it?

Before talking about the change in the algorithm, let’s go a little further back and understand what it is about: it is a resource that, using a series of factors (we talk about more than 100.00), determines what will appear first in the feed of the Facebook main screen and, therefore, what the user will see when entering his profile every day on this platform.

Among the main factors that come into play are not only the preferences and interests of the users, they also consider their behaviour on the network, the interaction with their friends or how long they are reviewing a publication.

Other relevant factors are who published, when they did it (the more recent, the more possibility of appearing in the feed), what published (photos, texts, videos) was or what reactions the publications provoked (like, share, etc.).

You can imagine the amount of potential content ready to be shown to Facebook users. The algorithm organizes it according to the possibilities that exist for the user to interact with the content. Individual preferences of users are taken into account and priority is given to content that increases interaction such as videos. Hence, these appear first in the feeds as they have higher completion rates and attention than other formats.

What changes?

Since January 2018, everything changed on Facebook and, as Zuckerberg announced at the time: “You will see less public content such as company publications, brands and media. And if that content wants to have some kind of reach, it should encourage meaningful interactions between people.”

This change in the algorithm led us to rethink the way we create and share content and prioritize these factors in our digital strategy:

Signs or considerations about content

It refers to everything that brands should focus on so that their content gets greater views on Facebook news. As recommended by content marketing specialist Alaura Weaver, it is not enough for the content to attract attention, “we must focus on what makes the content personal and worthy of conversation.” Hence, interactions such as reacting, sharing or commenting have more weight than passive ones, such as clicking.

Comments

In the new Facebook algorithm, the power to generate conversation is well valued. We must focus on creating content that inspires users to tag other contacts or friends and start a conversation. For example, by sharing brand content in our feed and receiving feedback and comments from our friends, this same post will be shown to other people and will increase the reach of the post.

That is why it is important for brands to include questions and calls to action. Be sure to create content related to relevant topics on which users have opinions. The more answers and comments a publication of this type has, the better visibility it will have.

Reactions

The new algorithm will favour those publications with more complex reactions than the “like”. If a user has taken the time to press the heart icon, this post will be better placed in the news feed. Facebook seeks to prioritize “active” emotions.

Predictions

Facebook uses the profile and those previous behaviours of the users to calculate how possible it is that they comment, interact or react to a publication keeping those that it considers are not relevant, out of the user’s reach.

Score

Related to the value assigned to the content, and that will define how relevant it will be for the user. The higher the score, the more likely it is to appear in the feed. As it is such a customized system, it will not be the same for two users. Everyone will see what the algorithm considers most important according to behaviour and preferences. For example, brand publications shared by friends (and that these in turn react and share) through Facebook Messenger get better scores.

Here are more factors to consider about the Facebook algorithm:

  • Type of story: is it a photo, a video, a link or a live video? Facebook notes that it is the live video that generates more conversations between users.
  • Average time spent on the content: how much time has the user spent with this content, whether watching or participating?
  • Informative relevance of the post: how significant is the published content?
  • Profile integrity: the more fields are complete on the brand’s business page, the better. Thus, both Facebook and followers can have a clear idea of ​​the brand, what it offers, who it is addressed to, etc.
  • Authenticity: if the content has the appearance of spam or signs of sensationalism, it will not be well-positioned in the feed. Preference is given to authentic content, which communicates and connects with your audience. Not that just look for a click or “Like”

What to do?

Now that you are clear about how the Facebook algorithm works and which posts get the best scores and positions in the feeds, it’s time to work on creating relevant content that generates commitment, reactions and interactions.

Consider that the best-placed posts are the ones that generate the most conversations between friends. But how do we get it?

What your brand needs are to generate a conversation in the most natural way possible. Avoid phrases like “leave your comment” and seek to create attractive, irresistible publications that motivate the participation of your audience. Not just a “Like.”

In that way, including questions in your publications is a way to motivate participation. There are brands that go through controversial issues, although it is not enough just to launch the questions, users value those brands with a position on a topic better. A study by Sprout Social points out that 66% of consumers consider it important that brands take public positions in social and political issues, especially in social networks.

Humanize your brand

A good option to promote your brand on Facebook is considering your company’s employees. You can encourage them to share comments about your products or services on this social network. It is known that publications that come from family and friends (and not from a brand) are up to 16 times more likely to be read.

A partner of your brand can have up to 846 connections in social networks. Can you visualize the scope that means? Your team can be a great ally for the visibility of your brand.…

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Effective Methods To Get Followers On Facebook And Shoot The Reach Of Your Posts

Since the emergence of social networks more than a decade ago, these have become another channel to contemplate in the marketing of any company. In fact, an effective strategy in Social Media can end up catapulting e-commerce towards success.

And as among all social networks, Facebook, with more than 2 billion users, remains the cornerstone, today we are going to teach you a few tricks to get followers on Facebook and take advantage of them to increase your sales.

Are you ready to shoot your sales thanks to your new followers on the Zuckerberg social network?

Is it still worth a strategy to gain followers on Facebook?

We will start analyzing the current situation of the largest social network in the world and its possibilities.

It is a sensation that has been floating in the environment for a long time.

The scandals for the filtration and sale of data, together with the movement of younger profiles to other social networks, have meant that more than one has wanted to “condemn” the social media platform par excellence.

One thousand four hundred forty-nine million people, which represents 66% of the 2,196 million total users of the platform, enter each day.

There are more data that do not paint the picture badly, such as the percentage of income and benefits that have not stopped growing since its inception.

It is true that other social networks, Instagram especially, have eaten part of the toast of the younger audience, but as Instagram belongs to Facebook, it stays all at Mark’s house.

In addition, the creation of advertising campaigns on both networks is done from the same platform, which also greatly facilitates the work.

In order to get brands to make more paid campaigns, he limited the organic reach of fan pages. That is, when a brand publishes, fewer followers see it.

The default range was reduced, it is true, but there is more history behind it:

What was reduced was the scope of publications that did not generate just interaction rewarding those that did.

If the first people who see the post comment or like, Facebook continues to show it to more people, if you enjoy interaction again, keep growing invisibility.

However, if Facebook shows the publication in the timeline of your followers, but few or none reacts to it, it will condemn it to invisibility. In the end, it is a business that lives on the content generated by its users, and it is obvious and natural that only the publications they like are shown.

This change has hurt those brands with many followers but very low interaction, rewarding those well worked.

The new goal of brands is to gain followers but based on content that entertains and generates interactions. Only then can it be translated into sales.

That is why we insist on getting quality followers against quantity.

Advantages Of Growing Your Followers Base

Analyzed the reality, and aware of the challenge of creating content with a hook to boost the organic reach, we go with the advantages of achieving it.

Social proof

As online shoppers, we like to know that we are not the only ones.

Seeing that a brand has the support of many people in the form of likes conveys confidence, increasing with it the conversion rate of our e-commerce.

It is the symptom of the empty bar that we have mentioned more times. Users like to see “environment”:

  • Lots of followers.
  • Updated publications.
  • Opinions
  • Comments and conversation in the post.
  • Shared items

In short, a live fan page with real followers. If you get it, you can not worry about the reach.

Reach

It is obvious, the more followers, the more reach. But beware, you know that there is another indispensable requirement: the interaction generated with those followers.

Strategies To Grow Your Community On Facebook

  1. Include the “Like” button on your website

The possibility of becoming a fan of the Facebook page of your e-commerce without leaving your website is a powerful and fast way to retain visits.

It’s about making it easy for the user and saving him the step of having to open Facebook to find your business and follow you.

The “Like” button, together with the subscription box to the email newsletter, are elements that cannot be missing on your website. You can also buy Facebook post likes here too.

Your website must be an arrival site, not an exit site. Let them like me, but don’t make an outgoing link to your social networks too affordable. These are visits that will leave so as not to return.

  1. Implement a Social Locker

Refrain from including it in all your content, or else your followers could perceive you as an interested party who only wants to see his visibility grow at any price.

  1. Organize Contests And Sweepstakes

Without a doubt, it is one of the best techniques to get followers on Facebook, thanks to the great impact it generates. Performing occasional raffles of your products will bring you a large number of likes and shares at low cost and will make you look like a nice business that rewards its followers. You can also read more about the process of Facebook post likes to buy and eventually boosting you social media handle.

However, remote the possibility of winning is, people will bite the hook. Even people who have just discovered your page will share the post. After all, who doesn’t like free stuff?

You already know that if you don’t do it, most followers won’t see your posts.

In reality, your number of followers on Facebook does not matter, but the number of “people who are talking about this.” This figure reveals more clearly your real reach because it is about the followers who are truly interacting with your content.

Spend time also responding to comments. Making a publication seeking interaction and letting the people who respond with the word in your mouth convey a very bad image and will cause those people not to comment again.

BONUS: Invite your followers to click on “see first”

If you want to receive an extra boost in the scope of your publications, you should try this.

Your followers, unfortunately, do not follow you exclusively but follow many other brands. And that means that your posts compete with those of all those other brands that are also followed by your followers.

Invite your followers to select “See first” or even activate notifications to receive a notification when you post something new.

Most followers will not, but the few who do will see your content above the rest.

If they have redefined it as a priority, they will be more likely to interact, which in turn will make the Facebook algorithm show it more and have a more extensive track record in the competitive fight for the attention of consumers.

These are the best tips to get more followers on Facebook, and, as you have seen, most of them do not require more investment than your time.…

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Buy Facebook Post Likes USA to Get Online Exposure.

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Engage fans with Facebook post likes!

In the era of online marketing, social networking sites have become the better platform to promote your business. The many social media offers us online promotions and great services. But among them, Facebook is the best one to get your business web exposure. Nowadays, everyone has a profile on Facebook which helps to communicate with friends, family and relatives. Facebook offers us services like posting photos and getting shares. Other than diversion, it gives your business many sources to accomplish the objective. Be that as it may, it is a savvy choice to have a facebook profile to prevail upon your business rivals. Be that as it may, to be mainstream among Facebook pages one needs to purchase photograph likes. Drawing in yourself with a web based advertising website would offer you the best advantages for your business.The marketing sites offer users the best deals to promote their brands and business. Though there are many other sites with same offerings, Buy Social Like gives you what is authentic.

Why must you promote your business on facebook?

Facebook is gaining its popularity day by day. It helps one to share pictures or videos. Today’s world is engaged with social media 24/7. So, to promote your business, you need to follow the right path to reach your destination. Posting photos on Facebook are one of the best ways for your business promotion. But there are a thousand others, posting photos to expand their business. So, your photos must have the good amount of likes to be at the top. It is obvious to take weeks or more to get huge likes on your facebook photos through traditional ways. However, the users should buy facebook photo likes the USA to speed up the process. Users can count huge amount of likes after buying it from the site. Web traffic is always important for you to set your idea at the top of the page. Buying photo likes would help your profile with loads of traffic. This way your photos will gain popularity, and you will enjoy incredible online credibility.

What are the ways to get more facebook likes?

By following few steps, one can get a huge number of likes in Facebook posts. If you get Facebook post likes from RealSocialz than an active Facebook profile notifies you about the recent trends. Facebook post likes are super important. It allows you to be alert of your competitor in your business. Posting photos and getting likes at a huge amount is not easy to perform. One needs to post pictures that look interesting. Your photos must be creative enough to get a quick win when trying to get the attention of your followers. The social media marketing sites offer you some loop holes and tips to get quick likes that make your photos look genuine. Promoting your images on social sites would help you in elevating your fan count. Amazing photos will attract people to visit your profile. However, you can comment on other’s pictures to get their part of the attention. Photos with interesting tag lines would attract your audience. Lastly when you find Facebook post likes to buy it will make people aware of your brand by consistently posting photos with amazing discounts and deals on Facebook.
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